The Business Case for Sustainability - Sony Ericsson

Sony Ericsson's sustainability program is geared towards exceeding the minimum industrial standards. They have broken it down into 6 categories, substance control, ethics, energy and climate, recycling, health and society. They go beyond certain regulations by banning or restricting a good deal of substances they consider unwanted in their products. The business ethics that ensure that all operations are conducted in a socially responsible matter. With that, making continuous effort in reducing the amount of energy consumed as well as their own carbon footprint. They also offer solutions of their end-of-life products so they get recycled in an enviromentally friendly matter. The health of high safety of mobile devices and the association with a numerous projects that contribute to its role as a good corporate citizen.

Their effort shows a slight evidence of profit due to their dedicated range of GreenHeart labelled phones which are made with mostly recycled materials. As a customer, i think that as long as they do something about it, i wouldn't mind much though i wouldn't purchase a phone from their GreenHeart line. However as a possible stakeholder, it shouldn't be much of an issue as Sony Ericsson tries to make a quick buck by trying to sell an eco-friendly phone. At the end of the day, it's after all a business thats trying to turn over a profit.

The Corporation - Business Ethics

My thoughts on business ethics are that companies usually go against them to turn over a profit. Many of them seem to be their general business practices. Alot of companies outsource jobs to desperate countries for a fraction of the cost, literally just keeping them afloat. However in my view, regardless of their wages, they seem to be fullfilled for the necessities of life. Though their working conditions could be better, the consumer can still rest easier while purchasing a product.