Sony Ericsson's sustainability program is geared towards exceeding the minimum industrial standards. They have broken it down into 6 categories, substance control, ethics, energy and climate, recycling, health and society. They go beyond certain regulations by banning or restricting a good deal of substances they consider unwanted in their products. The business ethics that ensure that all operations are conducted in a socially responsible matter. With that, making continuous effort in reducing the amount of energy consumed as well as their own carbon footprint. They also offer solutions of their end-of-life products so they get recycled in an enviromentally friendly matter. The health of high safety of mobile devices and the association with a numerous projects that contribute to its role as a good corporate citizen.
Their effort shows a slight evidence of profit due to their dedicated range of GreenHeart labelled phones which are made with mostly recycled materials. As a customer, i think that as long as they do something about it, i wouldn't mind much though i wouldn't purchase a phone from their GreenHeart line. However as a possible stakeholder, it shouldn't be much of an issue as Sony Ericsson tries to make a quick buck by trying to sell an eco-friendly phone. At the end of the day, it's after all a business thats trying to turn over a profit.
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